Midnight Fantasy is a fragrance by Britney Spears and Elizabeth Arden. It is a spin-off fragrance of Fantasy.
It was released in December 2006 in some department stores & everywhere else in January 2007.
The bottle is a blue version of the original pink bottle. A gift set includes 100ml perfume bottle, 100ml Body Lotion and Lip Gloss.
Midnight Fantasy has a black cherry accord. It is classified as a sensual, sweet, fruity, feminine, flowery fragrance and is recommended for romantic wear.
Its notes contain black cherries, plum, orchid, freesia, musk and amber.
The perfume initially sold well in December, but the events in Britney's personal life in January affected sales of the perfume with analysts reporting that people were returning holiday perfume gift sets to stores in larger numbers than expected.
Sanders observed that "the timing couldn't be worse" for such a downturn in sales of the perfume, because the craze for celebrity perfumes was already declining across all fragrances, having fallen 17% to USD140 million in 2006.
According to Macy's sales have since reportedly started to rebound.
In April 2007, Britney set out a paparazzi contest with the aim of promoting the perfume.
In an electronic mail message sent to her fans, she asked them to "share what happens to you when the clock strikes 12" by photographing their friends.
Commentators observed that Britney's requirement that photographs not contain "nudity, obscenity, or violent depictions" would rule out several photographs taken of Britney herself that contained nudity.