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"Make Me..." (originally titled "Make Me (Oooh)") is a song by American recording artist Britney Spears, featuring the rapper G-Eazy.[1] It served as the first single from her ninth full length studio album, Glory. The single was originally to be released on May 20, 2016, and performed at the Billboard Music Awards on May 22, 2016, though ended up having its release delayed at a later date due to production difficulties. It was finally released on July 14, 2016, at midnight and premiered on B97 New Orleans radio.

Background

On April 11, 2016, Britney confirmed the release of her new album and single, "Make Me..." (titled 'Make Me (Oooh)' at the time). A reliable source (Las Vegas Sun) noted "Britney will shoot the video for her new single next Monday, and both will be released four weeks later when editing is completed. The concept for the video is all set."

The source also noted, “The single and the video will thrill fans because it’s all new, totally different and somewhat unexpected. It’s different; it’s a turn. She's gone from pretty straight-forward pop to a really interesting vibe with a lot of really cool stuff." If all goes as planned, Britney’s new ninth studio album will follow one month after the single’s release. Britney has said: “I just know that the direction I’m going in is so good. It’s the best thing I’ve done in a long time.[2]

On May 11, 2016, Sony Music Germany confirmed the release of 'Make Me...'. [3]

On May 12, 2016, it was confirmed that Britney would be debuting her single at the Billboard Music Awards 2016[4], and performing a medley of her other hits.[5]

On May 18, 2016, press announced that the single had been delayed for a later summer release due to production difficulties, leaving fans upset.

On May 30, 2016, rapper G-Eazy official confirmed his appearance on Britney's new single, 'Make Me'.[6]

On June 3, 2016, Britney finished day one of the video shoot for 'Make Me...'. [7]

On July 1, 2016, 'Make Me...' was registered on APRA Music as 'Make Me (Oooh)'. [8]

It was released on July 14, 2016 at midnight and premiered on B97 New Orleans radio.

Lyrics

[Verse 1: Britney Spears]
Friday
I'm dreaming a mile a minute 'bout somebody
This feeling, I wanna go with it, 'cause there's no way
We're hiding away from this tonight, oh, this tonight

Can tell you want me
By the way I see you starin' 'cross the room, babe
No shame in the game, just cut the shit, be honest
Yeah, you know what you gotta do tonight, do tonight

[Pre-Chorus: Britney Spears]
I just want you to make me move
Like it ain't a choice for you, like you've got a job to do
Just want you to raise my roof
Something sensational (Sensational, oh, yeah)

[Chorus: Britney Spears]
And make me, oooh-oooh, oooh-oooh
And make me, oooh-oooh, oooh-oooh

[Verse 2: Britney Spears]
No rules
From the bar to the car, let's take it back to my room
Ignite in the heat of the moment, let the sparks fuse
Blowing up to the ceiling, we burning bright when we cut the light

'Cause you're the flame I can't do without
The fire comes in, the sky falls down
There's no way I'm gonna be fighting this tonight, this tonight

[Pre-Chorus: Britney Spears]
I just want you to make me move
Like it ain't a choice for you, like you've got a job to do
Just want you to raise my roof
Something sensational (Sensational, oh, yeah)

[Chorus: Britney Spears]
And make me, oooh-oooh, oooh-oooh
And make me, oooh-oooh, oooh-oooh

[Post-Chorus: Britney Spears & G-Eazy]
Baby, 'cause you're the spark that won't go out
My heart's on fire when you're around
Make me, oooh-oooh, oooh-oooh
Yeah, yeah, Eazy

[Verse 3: G-Eazy]
I don't care if it's a random person or the biggest star
Out in Vegas or a little bar
It’s really not a difference if it's near or far
Listen, here we are, need you
I've always wanted what was off limits
Staring at you till I'm caught in this
Back and forth like this is all tennis
I'm all jealous, you came with someone
But we can tell that there are changes coming
See, I can tell that you're a dangerous woman
That means you're speaking my language, come on
Now follow me, let's go (Go)
Like Penelope in Blow
Well aware that stealing you is a felony, yeah, I know
That's why they keep on telling me to let go, yeah

[Bridge: G-Eazy]
But I need you and I can take you
All the way and I'm able
To give you something sensational, so let's go, yeah
Said I need you and I can take you
All the way and I'm able
So follow me and I can make you

[Chorus: Britney Spears & (G-Eazy)]
And make me oooh (Move), oooh, oooh (Yeah), oooh
And make me oooh, oooh, oooh, oooh

[Post-Chorus: Britney Spears]
Baby, 'cause you're the spark that won't go out
My heart's on fire when you're around
Make me, oooh-oooh, oooh-oooh
Yeah, you make me oooh


Music Video

Original Version

The original music video was directed by David LaChapelle, who previously directed the video for Spears' 2004 single 'Everytime'. Filming began on June 2, 2016. It was, however, scrapped due to being "too racy" and replaced with a second version. After overwhelmingly negative reactions from fans following the release of the Randee St. Nicholas-directed video, a petition demanding RCA to release LaChapelle's original video was created; the petition described the released video as one that was "not a suitable representation of the song". A month after the official video's release, Spears's manager, Larry Rudolph commented: "It’s really simple. The video just didn’t work [...] because it’s Britney there are all kinds of conspiracies. Nobody is hiding anything."

Official Version

The official music video was directed by Randee St. Nicholas. As described by Daniel Kreps of Rolling Stone, the video "offers a lighthearted, fictionalized look at the audition process to cast Spears' on-screen paramour in the 'Make Me' video. When Spears and her posse aren't giggling through auditions, the singer is performing her track in a brightly lit hallway. G-Eazy also appears to deliver his featured verse via hi-def monitor. The video concludes with Spears screen-testing her would-be costars in a series of steamy sequences."

American Dream Version

On September 20, 2016, an alternate version of the video was released through the mobile game Britney Spears: American Dream, which cut out the narrative of the video and solely includes Spears's hall sequences and glamour shots.

Trivia

  • It was produced by English DJ, Burns.

References

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