Believe is an Elizabeth Arden for women. It is the fifth perfume to be endorsed by Britney Spears. It was released on September 24, 2007. Its the successor to many predecessors they are: Curious, Fantasy, Curious: In Control and Midnight Fantasy. Its tagline is 'The greatest freedom is to believe in yourself'. Its website has screensavers, desktop backgrounds and a link to 'I Believe In Britney' website.
Believe's smell is of: Guava pulp, golden tangerine, honeysuckle, linden blossom and patchouli aura is wrapped in a wink of sensual amber and pink pralines. Apart from the Eau de Parfum Spray, you can get: 'Feeling is Believing' Body Soufflé, 'Let Your Light Shine Shimmer' Powder with puff and shower gel. For advertising Britney released a website and two posters each with Britney and her perfume. The perfume's brand created a t-shirt that created controversy with a charity.